“In Korea, you know. It still hasn’t well-known about English”, said Raka Anindita Pradana, during his market research result presentation in Seoul, Korea, on November 17th, 2016.

Pradana was one delegation of Youth Excursion Seoul-Korea which was held on November 14th– November 19th, 2016. The market research presentation was one part of Youth Excursion activities in Seoul.

In the program, the delegates observed three famous shopping centres in Korea, which were Dongdaemun, Myeongdong and Namdaemun. While observing, the delegates should also interact with local entrepreneur, analyze the product and formulate a marketing idea to be presented in front of other delegates and judges.

Moreover, after conducting market research, Pradana’s team came up with “Language Buddy” program, a program designed to assist people and students who wanted to speak in English. Pradana added that there were three strength of this program, which were : low capital, the availability of high quality human resources and voluntarily fee.

This program also had a high opportunity because many tourists from ASEAN came to Korea and most of them could not speak English or Korean.

Aside from the Market Research, Youth Excursion program also includes other various activities such as Welcoming Party Company Visit, International Symposium, Culture Show and City Challenge.

Participated by competitively selected 36 delegates from ASEAN countries, the Indonesian-based program which is initiated by Indonesia Global Network, aims to empower and develop youth through three main key sectors, which are entrepreneurship, education and culture.