Sheila Nabila Rizky Rahmani, a student from Perbanas Institute Jakarta, stated that from 1990 to 2010, the number of tourist arrival in Korea had been increasing. She spoke this statement during her group market research result presentation in Youth Excursion program, November 17th, 2016.
During the program, Youth Excursion’s delegates were divided into three groups, which were Deoksugung, Gwanghamun, and Cheanggyeonggung. Rahmani was the member of Cheanggyeonggung group. The other members of this group were Rio Chandra, Rizky Ratya Danirmala, Wardah Binti Mohd Puad, Veronika Yusvita, Shinta Nastiti, Sheila Nabila, Regelio John I Elanga Jr, Annisa Salsabila, and Raka Anindita Pratama.
The three groups were asked to do Market Research in three famous Korean shopping sites which were Dongdaemun, Namdaemun, and Myeongdong. During the market research, the delegates observed the market and formulated ideas to be presented at the end of market research session.
In the market research presentation, Cheanggyeonggung group brought an idea about Language Buddy, a language assistance program. The group formulated the idea after observing the English skill of Korean merchants and entrepreneurs in the three shopping sites.
From the observation, it was concluded that on scale two of five merchants in Myeongdong could speak English, while in Namdaemun, three of five merchant could speak English. Dongdaemun merchant’s English ability was the lowest among the three, which were two of five merchants.
In addition, Youth Excursion Seoul-Korea program is one program which is held by Indonesia Global Network, an organization which is initiated by Indonesian youth. Aside from Korea, Youth Excursion program has been held in other countries such as Malaysia, Singapore, Thailand, Hong Kong and Japan.